Our Team

Founder

Jason Reid

Jason is a partner at CEO International, where he coaches CEOs on how to be successful. He co-founded National Services Group, which employs 2500 people across three brands nationwide. He is a leader, entrepreneur, and family man.

Following the loss of his 14-year-old son to suicide in 2018, Jason started the foundation TellMyStory.org, a nonprofit organization built to educate and empower parents by sharing the best and latest resources they need to identify and understand how to support their children’s mental health struggles. Through its sister organization, Mental Wellness Media, it helps generate awareness through powerful media projects that compels parents and kids to better communicate and share their stories. Jason has shared his experience in two TEDx talks, the documentary films Tell My Story, What I Wish My Parents Knew and Tell My Story’s other educational programs.

Executive Director

Dana Christian Lee

Dana Christian Lee is a devoted mom to two incredible humans, William and Grace Christian. Originally from Michigan, they made the move to Northern California in 2019—and quickly discovered that Petaluma felt like home for the soul.

Dana holds two degrees in education along with certifications in yoga and mindfulness. With over 25 years of teaching experience, she’s worked across elementary and middle schools, religious education programs, and wellness spaces—blending heart, purpose, and presence into every setting. Her lifelong passion lies in supporting physical and mental well-being within community—creating access to resources, connection, and meaningful conversations.

In January 2023, Dana joined Tell My Story, a nonprofit that helps parents prioritize their children's mental health with the same commitment they give to physical health—using the power of film, music, and open communication to spark change, healing, and vibrant living.

Communications & Outreach Coordinator

Brigitte Krahn Bergen

Brigitte is a trilingual PR & Advertising professional-in-the-making, passionate about authentic storytelling and fostering meaningful connections. With hands-on experience in media outreach, campaign strategy, and event coordination, she works to engage diverse audiences in meaningful conversations that drive positive change in youth mental health.

At Tell My Story, Brigitte leads communications and outreach efforts, securing media coverage, building partnerships with schools and communities, and crafting impactful messaging to support youth mental well-being. Her background in global communications, combined with her ability to navigate cross-cultural conversations, allows her to bridge gaps and bring people together.

When she’s not working or studying, Brigitte can be found singing and listening to music, cheering on her favorite volleyball teams (or playing a match herself!), and learning new languages, her latest endeavor being Korean.

Social Media Coordinator

Stefanie Koop

Stefanie Koop is the Social Media Coordinator at Tell My Story, where she oversees the company’s social media presence and drives content creation. Throughout her career, she has recognized the profound impact of meaningful conversations about mental health, which she now integrates into her work. Driven by her commitment to excellence, she approaches everything she does with care and dedication, always aiming to deliver her very best.

Outside of work, Stefanie is a self-proclaimed foodie who loves puzzles, books, and movies. She recently spent nearly a year backpacking around the world with her husband, immersing herself in diverse cultures and gaining invaluable perspectives along the way.