He Lost His Son & Failed 30 Times — What He Learned About Leadership
Jason Reed built a company from his second bedroom into a 3,500-employee business with five brands across the nation. He's coached CEOs for 15 years, failed at over 30 companies, and lost tens of millions of dollars along the way.
But in March of 2018, Jason experienced the loss no parent should ever face — his 14-year-old son took his own life.
That moment changed everything. It changed how he leads, how he shows up for his people, and why he now dedicates his life to making sure no other parent misses what he missed.
In this episode of The Impactful Leader, host Chris sits down with Jason to talk about:
- Why he calls himself a "builder of people" — not a CEO
- What 30+ business failures taught him that success never could
- "Failure is an event, not an identity" — how to bounce back without losing yourself
- Why discipline and written goals separate leaders from dreamers
- The signs of mental health struggles he wishes he'd recognized sooner
- Why frontline managers MUST be equipped for mental health conversations
- How leading with vulnerability creates stronger teams — and real ROI
- "Do your employees want to give you a hug? If not, you're doing something wrong."
This is one of the most honest conversations we've ever had on this podcast.











